Syracuse University College of Visual and Performing Arts
The College of Visual and Performing Arts at Syracuse University needed to refresh its position as an educator of cultural leaders. To assist a new dean in realizing her goals, we worked with faculty, staff and students to define their mission, vision and values. We then translated this strategy into a brand personality, identity system and website.
Ribbon wallThe School of Art and Design’s Department of Design programs are located in downtown Syracuse in a warehouse. As the space was being renovated we worked with an architect to design a wall that runs through this converted warehouse space from the main entrance. We extended the brand voice into a mural of text that describes the VPA experience.
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