Northwestern University case statement

Northwestern University case statement
The University seal, along with purple, are the two graphic elements alumni most associate with the Northwestern brand identity. We used the seal as a graphic element that wraps on all case statements.

Northwestern University case statement
While the campaign's success is measured by a financial goal, this effort will truly be a success if Northwestern alumni and friends believe they are direct contributors to University's success. The case statement opens with a direct address to the entire community.

Northwestern University case statement
Opening pages answer "Who will meet the next challenge?" "We Will" is the refrain throughout all campaign materials as the theme capturing Northwestern's legacy of and commitment to multi-disciplinary collaboration.

Northwestern University case statement
The "We Will" statements continue, showing students and faculty engaged in a range of activities -- from cutting-edge research to Big 10 athletics.

Northwestern University case statement

Northwestern University case statement
Charts, lists, headlines and full-bleed imagery work throughout the communication system to allow users the ability to skim, swim or dive into content. In other words, the reader learns about the campaign's aims through headlines and quickly-read graphics. To learn more, stories are told about the work being done at Northwestern and the benefactors who have made it possible.

Northwestern University case statement

Northwestern University case statement

Northwestern University case statement

Northwestern University case statement