Syracuse University College of Visual and Performing Arts
The College of Visual and Performing Arts at Syracuse University needed to refresh its position as an educator of cultural leaders. To assist a new dean in realizing her goals, we worked with faculty, staff and students to define their mission, vision and values. We then translated this strategy into a brand personality, identity system and website.
Mission, vision, valuesVisioning work defined the College of Visual and Performing Arts at Syracuse University as a "generator" that uses the tools of art, design, performance, and language to bring about meaningful change. Representatives from all levels of the organization gathered for a day-long workshop of discussion and debate about why VPA exists and its role in cultural education and discourse.
Mission, vision and values statements were an outgrowth of the workshop. We crafted these foundational tools which are used by the Dean when promoting strategic initiatives for the College.
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