Brand identityChapin Hall’s approach is rigorous and systematic. While their efforts benefit children, youth and families, they are a policy organization and their former identity did not accurately reflect research, analysis and thought leadership.

A requirement of the new logo was to reinforce Chapin Hall’s partnership with the University of Chicago. We modified the University’s 19th-century font, Walbaum, retaining its inherent qualities, and evolved it into a contemporary representation of a research organization.

Brand identityStationery

Brand identityThe image voice is a continuation of the mark’s typography. Instead of creating original photographs or illustrations, we represented data through custom typography that serves as the primary image on all Chapin Hall materials.

Brand identityBrand guidelines include display of data. Chart design was implemented in Excel so internal communicators could output graphics that align with the brand guidelines.

Brand identity

Brand identity

Brand identity