Terra Foundation for American Art
Having made its collection available to visitors in Chicago and Giverny, France for more than 20 years, the Terra Foundation for American Art ransitioned from a museum-centered institution to a grant-making entity. The Terra collection and endowment allows for the "exploration, understanding and enjoyment of the visual arts of the United States." Studio Blue was engaged to transition the identity system to better reflect the Foundation’s new purpose.
Annual reportPrior to launching a brand system, prototyping of key materials is essential. For Terra Foundation we designed a brochure system and annual report allowing us to test the visual tools over a broad range of content types. And, these tools eventually launched the new system and logo.
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