Brand identityResponding to the idea of innovative collaboration and overlap between art, architecture, and design, a new identity was created. The design process itself became a deliverable as we developed communication strategies to ensure successful implementation of the new identity system.

Brand identityAlternate glyphs are use in the mark, and made available for each letterform.

Brand identityA "color slide rule" served as the visual metaphor to ground design exploration. The school’s three areas of practice – art, architecture, and the museum – are represented by the color tick marks. When the colors overlap, the synergy of the school is represented.

Brand identity

Brand identity

Brand identity

Brand identity