Roosevelt University

Brand

Roosevelt University, established in 1945 with principles of inclusion and social justice, offers degrees in arts and sciences, business, performing arts and education. The university is growing with two campuses (downtown Chicago and suburban Schaumburg); the re-introduction of the Lakers athletic program in 2010; and the opening the second-tallest university building in the country planned for 2012.

Brand identity systemMarking its strategic transformation, Roosevelt engaged Studio Blue to develop a contemporary identity that represents its values of real world access, community of individuals, progressive learning, and catalyst for social change.

 

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Roosevelt University
Brand
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Brand identity systemMarking its strategic transformation, Roosevelt engaged Studio Blue to develop a contemporary identity that represents its values of real world access, community of individuals, progressive learning, and catalyst for social change.

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Roosevelt University
Brand
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Brand identity systemStationery system

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Roosevelt University
Brand
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Brand identity systemThe new seal remains true to the university’s founding principles and enduring mission. We retained the legacy of the torch as a symbol and designed the illustration and type style to align with the new brand system.

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Roosevelt University
Brand
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Brand identity systemLakers athletic identity: After much conversation about the definition of a “Roosevelt Laker,” it was determined that it is “a force to be reckoned with.” Capitalizing on the iconographic nature of the institutional identity, we crafted a more aggressive ‘R’ formed from the powerful force of Lake Michigan waves.

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Roosevelt University
Brand
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Brand identity system

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Roosevelt University
Brand
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Brand identity system

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Roosevelt University
Brand
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Brand identity system

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