BrandCentrally located on campus, Krannert Art Museum is a hub for students, faculty and visitors studying in the coffee shop, attending an exhibition or performance. Krannert represents the learning, change and movement of the University’s community. The Krannert mark expresses that transformation and motion.

The Krannert Director inspired us to find new ways of designing an identity. The mark was created in a makeshift photo studio under a designer's desk, with handmade letterforms.

BrandThe brand identity began in a collaboration session with the client. We met for half a day discussing the museum, its current state and desired future state. Ideas generated here turned into three conceptual directions and eventually the mark, color palette and typographic system.

BrandBrand identity applied to marketing materials.

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