Mission, vision, valuesFor a new institution, development of these strategic tools is very useful to staff members hired to attract visitors and shape museum programming. The Driehaus Museum process was intriguing, as we needed to balance expression of a personal passion with a sustainable institutional vision.
The mission statement is the root for the other verbal tools that include a vision statement and positioning text directed to a range of audiences – some with a passion for design, others curious about a Chicago cultural destination.
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