CJE SeniorLife
CJE SeniorLife provides a continuum of care for an aging population. CJE programming and services include rehabilitation, in-home and long-term care, education, research, and advocacy. At its core are Jewish values of community, respect, and compassion.
Visual brand toolsCJE SeniorLife had completed a strategic plan that resulted in a name change and new positioning statement when they engaged Studio Blue to design a new identity and visual brand tools. We were charged with representing Jewish culture and values to a diverse population of aging adults and their families. Our objective was to symbolize the Jewish roots and values of the organization. The outcome is a vibrant Jewish symbol, the pomegranate, representing community and a passionate organization of advocates and caregivers.
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