University of Illinois at Chicago, College of Architecture, Design, and the Arts

Brand

When UIC’s College of Architecture, Design, and the Arts restructured to incorporate a separate School of Design and School of Theatre and Music, it needed an identity that reflected its reputation for experimentation and excellence, while allowing for varied representation across its four schools.

Brand identityStudio Blue first worked with the college in an academic capacity: partner Cheryl Towler Weese led a capstone course of senior undergraduates in research and schematic design to support the development of a new identity that would unify the college and its schools. Studio Blue then developed the students’ design work into a professional system, producing identity guidelines, stationery, and a full complement of logotypes for each department, school, and the college.

 

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University of Illinois at Chicago, College of Architecture, Design, and the Arts
Brand
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Brand identityTwo ideas underlie the new college identity: the city as a framework for experimentation, and UIC’s accessibility and civic mission. In the identity, a pattern language overlays the type, allowing for variegation between the schools and reflecting the notion of experimentation within a framework. An energetic palette and an accessible, rounded typeface straddle the sophisticated and the pop.

Related work for this client University brand
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Art & Art History interactive
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University of Illinois at Chicago, College of Architecture, Design, and the Arts
Brand
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Brand identityIdentity guidelines incorporate the system’s visual and verbal language, developed in collaboration with faculty members Jayne Kelley and Veronica Belsuzarri. The circular motif references the university’s former “circle campus” moniker.

Related work for this client University brand
Interactive
Art & Art History interactive
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University of Illinois at Chicago, College of Architecture, Design, and the Arts
Brand
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University of Illinois at Chicago, College of Architecture, Design, and the Arts
Brand
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University of Illinois at Chicago, College of Architecture, Design, and the Arts
Brand
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University of Illinois at Chicago, College of Architecture, Design, and the Arts
Brand
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University of Illinois at Chicago, College of Architecture, Design, and the Arts
Brand
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University of Illinois at Chicago, College of Architecture, Design, and the Arts
Brand
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University of Illinois at Chicago, College of Architecture, Design, and the Arts
Brand
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University of Illinois at Chicago, College of Architecture, Design, and the Arts
Brand
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University of Illinois at Chicago, College of Architecture, Design, and the Arts
Brand
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University of Illinois at Chicago, College of Architecture, Design, and the Arts
Brand
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University of Illinois at Chicago, College of Architecture, Design, and the Arts
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University of Illinois at Chicago, College of Architecture, Design, and the Arts
Brand
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University of Illinois at Chicago, College of Architecture, Design, and the Arts
Brand
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