Brand toolVPA’s practice is exciting, forceful, responsive and community-centered. It insists that people not only take a critical view of the world, but also that they act on this view. To inspire audiences to take a action, VPA expresses ideas through the media of the visual and performing arts.

Brand toolBefore we developed the brand strategy, we examined the college holistically. Consulting with the Dean, Assistant Dean for Recruitment and Admissions and the Director of Communications, we designed an immersion process that encouraged faculty, staff and students to share their perspectives and prepare them to be ambassadors for the new brand.

Brand toolThe brand guidelines include verbal tools such as descriptors to assist writers in consistent presentation of the College.

Brand toolBrand guidelines

Brand toolBrand guidelines

Brand tool

Brand tool