Washington University in St. Louis, Sam Fox School of Design and Visual Arts

Brand

In July 2006, the Sam Fox School of Design and Visual Arts at Washington University in St. Louis became official. A synergistic union of the College of Art, College of Architecture, and the Mildred Lane Kemper Art Museum, the Sam Fox School needed a visual identity to communicate its vision of sharing ideas.

Brand identityResponding to the idea of innovative collaboration and overlap between art, architecture, and design, a new identity was created. The design process itself became a deliverable as we developed communication strategies to ensure successful implementation of the new identity system.

 

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Washington University in St. Louis, Sam Fox School of Design and Visual Arts
Brand
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Brand identityResponding to the idea of innovative collaboration and overlap between art, architecture, and design, a new identity was created. The design process itself became a deliverable as we developed communication strategies to ensure successful implementation of the new identity system.

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Washington University in St. Louis, Sam Fox School of Design and Visual Arts
Brand
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Brand identityAlternate glyphs are use in the mark, and made available for each letterform.

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Washington University in St. Louis, Sam Fox School of Design and Visual Arts
Brand
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Brand identityA "color slide rule" served as the visual metaphor to ground design exploration. The school’s three areas of practice – art, architecture, and the museum – are represented by the color tick marks. When the colors overlap, the synergy of the school is represented.

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Washington University in St. Louis, Sam Fox School of Design and Visual Arts
Brand
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Brand identity

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Washington University in St. Louis, Sam Fox School of Design and Visual Arts
Brand
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Brand identity

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Washington University in St. Louis, Sam Fox School of Design and Visual Arts
Brand
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Brand identity

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Washington University in St. Louis, Sam Fox School of Design and Visual Arts
Brand
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Brand identity

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