The Passionists of Holy Cross Province
The Passionists of Holy Cross Province are an order of Catholic priests, brothers and laity committed to walking with those who suffer. The global order was founded by Italian, St. Paul of the Cross in the 1700’s and today is a global family preaching, leading retreat centers and conducing mission work.
Visual brand toolsStudio Blue worked with Holy Cross Province, which represents the western half of the United States and a mission in India. We collaborated with priests in Chicago, Texas and California to refine the symbol of the order, create visual brand tools and guidelines, design a website focused on fundraising and outreach, and implement a magazine for donors.
We developed brand tools to assist Passionist leadership and laypersons communicate consistently. The implementation of the system required that we develop a compelling internal communication strategy to ensure buy-in, as many of those responsible for implementing the system were not professional marketers or designers.
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