University of Illinois, Krannert Art Museum

Brand

Krannert Art Museum is the second-largest art museum in Illinois serving 132,000 community members, students, and faculty a year on the campus of University of Illinois Urbana-Champaign. We first began working with Krannert on exhibition publications. The relationship grew to include brand identity and on-going marketing communications.

BrandCentrally located on campus, Krannert Art Museum is a hub for students, faculty and visitors studying in the coffee shop, attending an exhibition or performance. Krannert represents the learning, change and movement of the University’s community. The Krannert mark expresses that transformation and motion.

 

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University of Illinois, Krannert Art Museum
Brand
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BrandCentrally located on campus, Krannert Art Museum is a hub for students, faculty and visitors studying in the coffee shop, attending an exhibition or performance. Krannert represents the learning, change and movement of the University’s community. The Krannert mark expresses that transformation and motion.

The Krannert Director inspired us to find new ways of designing an identity. The mark was created in a makeshift photo studio under a designer's desk, with handmade letterforms.

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University of Illinois, Krannert Art Museum
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BrandThe brand identity began in a collaboration session with the client. We met for half a day discussing the museum, its current state and desired future state. Ideas generated here turned into three conceptual directions and eventually the mark, color palette and typographic system.

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University of Illinois, Krannert Art Museum
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BrandBrand identity applied to marketing materials.

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University of Illinois, Krannert Art Museum
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BrandBrand guidelines

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University of Illinois, Krannert Art Museum
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Brand

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University of Illinois, Krannert Art Museum
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Brand

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University of Illinois, Krannert Art Museum
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Brand

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