Polsky Center for Entrepreneurship and Innovation at the University of Chicago The Polsky Center for Entrepreneurship and Innovation is the venture creation engine for the University of Chicago and the surrounding Chicagoland community. With its vast network of academic and professional resources, Polsky is advancing the knowledge and practice of entrepreneurship, innovation, and the commercialization of research. The Center collaborates with industry partners to commercialize technology and innovation generated by the University of Chicago through partnership and licensing agreements.
We designed the brand system to launch the Polsky Center for Entrepreneurship and Innovation to build a strong, unified expression of their mission to accelerate the path from vision to venture. The vibrant blue and red of the ‘O’ combine to create the University of Chicago maroon. The trajectory of the ‘O’ expresses the outward impact of the Center’s work.