The Newberry

Brand

Approaching its 125th anniversary, the Newberry engaged Studio Blue to reinvigorate its identity and website to further its agenda as an accessible, public, independent scholarly institution.

Brand identityThe Newberry is an independent research library, unique in many ways, including its accessibility to the public. Founded in 1887, the library’s collections feature six centuries of rare books, maps, music, manuscripts and other printed materials. Four research centers are focused on the collections, fueling scholarly works as well as public events.

 

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The Newberry
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Brand identityWe developed a new mark as part of the website redesign effort. The mark’s design references illuminated letterforms found in medieval manuscripts from the Newberry's collections.

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