We designed the brand system to launch the Polsky Center for Entrepreneurship and Innovation to build a strong, unified expression of their mission to accelerate the path from vision to venture. The vibrant blue and red of the ‘O’ combine to create the University of Chicago maroon. The trajectory of the ‘O’ expresses the outward impact of the Center’s work.
UIC engaged in a rebranding initiative to express the dynamism of its growing and increasingly recognized campus. The revised identity embraces the university's mission and intense engagement with the city of Chicago, and supports a voice and set of stories that can project the university to a variety of publics.
More than 130 years after its founding, the Art Institute of Chicago ranks among the world’s great museums interpreting, conserving, and collecting works of art that inform, educate and inspire visitors. To continue to lead, the Art Institute worked with Studio Blue to upgrade its web experience. We designed the site's homepage to showcase mission via prominent display of art and exhibition details, reconfigured the site’s structure and navigation, enhanced social media tools, and developed a unique mobile theme.